@book\{Marshall McLuhan, Web 2.0, nowe media, sztuka, design,
  author        = "Praca zbiorowa",
  title         = "Kody McLuhana. Topografia nowych mediów",
  publisher     = "Wydawnictwo Naukowe ExMachina",
  year          = "2009",
  editor        = "Anna Maj i Michał Derda-Nowakowski z udziałem
                  Derricka de Kerckhove\\\\",
  volume        = "",
  number        = "",
  series        = "Medioznawstwo",
  address       = "",
  edition       = "",
  month         = "",
  note          = ""  }